Suggested by Jennysbooks:
Something I’ve been thinking about lately: “What words/phrases in a blurb make a book irresistible? What words/phrases will make you put the book back down immediately?”
Yowza. I have never, ever thought about certain words or phrases that will make me sit up and take notice of a book. Upon reflection, it makes sense that this occurs because how else am I weeding through the millions upon millions of books in print at any given time. There has to be something that forces me to choose one book over another. This happens on such a subconscious level though that I am usually never truly aware of what causes me to choose.
I say that as my immediate response knowing full well that there are some books which require no thought on my part whatsoever. These contain key words like “vampire”, “history”, “love story”, “witches”, “Nora Roberts”, “Stephenie Meyer”. Put any combination of those words together, and I’m like peanut butter to jelly. I have decided that I will read pretty much anything I can get my hands on about vampires. I will automatically pick up Nora Roberts’ latest without so much as glancing at the cover. The same goes for Stephenie Meyer. Apparently, that decision-making process isn’t so subconscious after all.
So, what are your key phrases and words that will draw you to a book? Are you even aware that this occurs? Or are you more selective than I am?

Sarbear – I figured you would be interested in my key words! LOL!
Your phrases make a book irresistible to me too : ) I love Nora Roberts too! I know you're not supposed to judge a book by its cover, but sometimes it makes the difference between whether I will look at the book on the shelf or not. I mean, I don't have time to read the blurb on the back of them all.
Gautami = Yes, I tend to read the synopsis and weight that more than blurbs!
Novelinsights – Yes, I figure that my words would definitely turn away some people but I don't rely on them totally. I have to read the synopsis as well.
Marie – It's such an unconscious decision, isn't it? You almost just automatically know whether you are going to like it or not!
I prefer brief synopsis to book blurbs!
Booking through Blurbs
I like your 'peanut butter to jelly' analogy, it made me smile. I probably would be put off by those words but we all like different things!
I never seriously thought about blurbs before either!
My answer is here at The Burton Review